When we say “Anywhere in the World,” we mean it.

IGT has exhibited with H&P on every continent in the world, except for Antarctica, but maybe one day.

tradeshow booth design

IGT

International Story

Every year, H&P designs and brings their product to a different country while keeping the brand consistency a top priority, and still giving each design a fresh look and feel. From France to Argentina, H&P seamlessly delivered on IGT’s premium brand.

Challenge

Since every show will naturally call for its unique design details and functionality, we met with the IGT team months before each show to discuss what type of necessities their team will need within the space. After we learn about their needs and expectations, we get to work. Digging into the venue details, reaching out to our over-seas partners to gain knowledge on nuances and their experience working within the venue – such as no freight elevators, or uneven floors in venues – with this information, we know more of what to expect when we arrive on show floor for install.

 

Solutions

In these environments, IGT likes to keep a light and airy aesthetic with pops of their brand colors, orange and blue. We integrate light wood tones and greenery to complement their contemporary design style, and touch on some of IGT’s sustainability efforts. While these spaces can vary greatly in size, from 1,500 sqft to over 24,000 sqft, IGT maintains their look and feel across all spaces, in various countries around the world.

 

Paris!
Krakow!
Singapore!
Results

The collaboration with IGT has been nothing short of exceptional. Over the years, H&P has successfully showcased IGT’s brand on every continent, achieving a consistent yet fresh aesthetic that resonates globally. By engaging in early discussions with the IGT team, we effectively tailored each exhibit to meet the unique challenges of diverse venues at a vast range of exhibition sizes. The attention to detail and commitment to their brand integrity has resulted in cohesive and striking displays that reinforce IGT’s identity worldwide, paving the way for future opportunities, maybe even Antarctica someday.

The people behind the project

“Having been a part of so many projects in too many countries to count with the IGT team has been an amazing experience. They are always looking to push the envelope on design and never want the same attendee experience twice. The global collaboration with IGT has produced some of our most rewarding designs. This 30-year partnership is still going strong!” – Rick Lenz, Sr. Account Executive & Director of Project Management

Work

Unique brand environments

Axonius

The design of the Axonius Tel Aviv office headquarters focused on creating a dynamic, innovative workspace that reflected the company’s fast-paced growth in cybersecurity. By blending functional versatility with modern aesthetics, the space supports various work styles and integrates cutting-edge technology, all while maintaining a strong connection to the local Tel Aviv environment.

Read More about Axonius
Brand Activations

Brand activations are powerful tools for engaging attendees at events, creating excitement and energy while reinforcing a brand’s message. These interactive experiences can range from simple analog activations to sophisticated digital engagements, all designed to foster connection and engagement within a brand environment.

Read More about Brand Activations
ChannelAdvisor’s Catalyst Event

ChannelAdvisor’s Catalyst events from 2014 to 2018 were vital for connecting e-commerce professionals and industry leaders to explore the latest trends and innovations in online retail. Each year, the events were designed to reflect the new Catalyst event branding while maintaining a consistent brand essence, providing a dynamic platform for knowledge sharing, networking, and showcasing ChannelAdvisor’s solutions.

Read More about ChannelAdvisor’s Catalyst Event
Brand Continuity

Our partnership with Essentium spanned multiple events, including Rapid TCT, SemiCon West, and Formnext, as well as the design of a virtual showroom. By maintaining brand continuity across these varied platforms—both in the U.S. and internationally—we created sleek, product-focused environments that highlighted Essentium’s cutting-edge 3D printing technologies and capabilities, ensuring a consistent and impactful presence wherever their brand was showcased.

Read More about Brand Continuity
Use of Graphics

Graphics can be crucial in transforming a space through 2D design, completely turning predictable architecture into something thematic and engaging.

Read More about Use of Graphics
Testimonials

This team has committed to making even challenging builds a great experience. For every curve ball thrown, *they are* transparent with options and context and creative with solutions.

VP of Experiential Marketing

You always had my back and a solution with a smile.

Advertising and Marketing Manager

You were literally an extension of our team.

Lifecycle Marketing Manager

The level of service you provide us from start to finish was WAY beyond the call of duty. You guys thought of everything

Senior Director of Corporate Sales

It feels like we are all part of one team. It doesn’t feel like work, it’s fun!

Field and Channel Marketing Manager

(They) really took our vision and made it a reality, and said ‘ok we can do this – and we can do it in your budget’

Head of Field and Channel Marketing

From the beginning, the customer support, the communication, the quick responses, the pivoting when we had new ideas, was really great for us and took the workload off of us

Event Marketing Manager 

Really helped our booth stand out amongst the noise. Hill & Partners has definitely become “Our People”

Global Events Manager 

You get something that is very Bespoke, and you can stand out in a sea of kind of same-ness.

Senior Creative Director
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