General Cigar, a leader in premium tobacco and the parent company of several premium cigar brands, sought to showcase the new products of each brand in one 8,000-square-foot environment at the IPCPR conference. The individual brands are more recognizable than General Cigar itself, highlighting the need to present each brand independently through thematic storytelling.
“Working with the parent company, General Cigar, was never a dull moment. Managing up to 12 brands in one large space was both challenging and fun. Collaborating with multiple brand managers to make each space unique and approachable for retail shop attendees, so they could discuss what’s new in the cigar world (and place orders), was a great experience.” – Joe Brosnan, VP of Operations
Unique brand environments
The design of the Axonius Tel Aviv office headquarters focused on creating a dynamic, innovative workspace that reflected the company’s fast-paced growth in cybersecurity. By blending functional versatility with modern aesthetics, the space supports various work styles and integrates cutting-edge technology, all while maintaining a strong connection to the local Tel Aviv environment.
Brand activations are powerful tools for engaging attendees at events, creating excitement and energy while reinforcing a brand’s message. These interactive experiences can range from simple analog activations to sophisticated digital engagements, all designed to foster connection and engagement within a brand environment.
ChannelAdvisor’s Catalyst events from 2014 to 2018 were vital for connecting e-commerce professionals and industry leaders to explore the latest trends and innovations in online retail. Each year, the events were designed to reflect the new Catalyst event branding while maintaining a consistent brand essence, providing a dynamic platform for knowledge sharing, networking, and showcasing ChannelAdvisor’s solutions.
Our partnership with Essentium spanned multiple events, including Rapid TCT, SemiCon West, and Formnext, as well as the design of a virtual showroom. By maintaining brand continuity across these varied platforms—both in the U.S. and internationally—we created sleek, product-focused environments that highlighted Essentium’s cutting-edge 3D printing technologies and capabilities, ensuring a consistent and impactful presence wherever their brand was showcased.
Graphics can be crucial in transforming a space through 2D design, completely turning predictable architecture into something thematic and engaging.
This team has committed to making even challenging builds a great experience. For every curve ball thrown, *they are* transparent with options and context and creative with solutions.
You always had my back and a solution with a smile.
You were literally an extension of our team.
The level of service you provide us from start to finish was WAY beyond the call of duty. You guys thought of everything
It feels like we are all part of one team. It doesn’t feel like work, it’s fun!
(They) really took our vision and made it a reality, and said ‘ok we can do this – and we can do it in your budget’
From the beginning, the customer support, the communication, the quick responses, the pivoting when we had new ideas, was really great for us and took the workload off of us
Really helped our booth stand out amongst the noise. Hill & Partners has definitely become “Our People”
You get something that is very Bespoke, and you can stand out in a sea of kind of same-ness.