Small Exhibits

Less space doesn’t mean less impact. Even compact displays can stand out and make a lasting impression.

Small Spaces, Strong Success

Small Exhibits

Small exhibits can deliver a powerful punch. Even with limited space or budget, these examples prove that creative design and strategic planning can elevate any design, turning even modest footprints into standout environments.

Challenge

Not every exhibition opportunity is going to be a 50’ x 50’ show stopper. Most trade show programs have an array of different sizes throughout the year. While larger spaces can certainly create a striking presence, smaller exhibits can be equally effective in capturing attention and engaging audiences. Even if you’re faced with limitations in footprint or budget, a well-designed linear exhibit can still deliver a significant impact

 

Solutions

-Prioritize lighting to make the space feel inviting and enhance visual appeal.

-Use brand colors, graphics, and unique materials to create a strong, immersive identity.

-Utilize a theme, or engagement activity to create differentiation and drive attendee interest.

-Elevate the experience with thoughtful props, striking materials, and well-placed design features.

-Leverage height variances to stand out and achieve visual impact, especially in crowded spaces.

Lighting and color can make a big difference for a small space.
Leaning into a shop theme felt natural for attendees to explore.
Upscale materials can elevate any small space.
Results

With thoughtful planning and innovative design, these compact spaces can communicate your brand’s message powerfully, showcasing key products and features in a way that resonates with attendees. Strategic use of visuals, interactive elements, and clear messaging can transform a smaller exhibit into a memorable experience. Ultimately, it’s not just about the size of the space, but how creatively you utilize it to create connections and drive engagement. Embracing the potential of smaller formats allows brands to maximize their presence in diverse settings, ensuring that every opportunity is an impactful one.

The people behind the project

“Its always a fun challenge to create ways to stand out in small spaces. The architectural limitations force you to stand out the graphics, theme, and engagement – which can sometime be overshadowed by architecture in larger environments.” – Mike Vallone, VP, Creative & Brand

Work

Unique brand environments

Axonius

The design of the Axonius Tel Aviv office headquarters focused on creating a dynamic, innovative workspace that reflected the company’s fast-paced growth in cybersecurity. By blending functional versatility with modern aesthetics, the space supports various work styles and integrates cutting-edge technology, all while maintaining a strong connection to the local Tel Aviv environment.

Read More about Axonius
Brand Activations

Brand activations are powerful tools for engaging attendees at events, creating excitement and energy while reinforcing a brand’s message. These interactive experiences can range from simple analog activations to sophisticated digital engagements, all designed to foster connection and engagement within a brand environment.

Read More about Brand Activations
ChannelAdvisor’s Catalyst Event

ChannelAdvisor’s Catalyst events from 2014 to 2018 were vital in connecting e-commerce professionals and industry leaders to explore the latest trends and innovations in online retail. Each year, the events were designed to reflect the new Catalyst event branding while maintaining a consistent brand essence, providing a dynamic platform for knowledge sharing, networking, and showcasing ChannelAdvisor’s solutions.

Read More about ChannelAdvisor’s Catalyst Event
Brand Continuity

Our partnership with Essentium spanned multiple events, including Rapid TCT, SEMICON West, and Formnext, as well as the design of a virtual showroom. By maintaining brand continuity across these varied platforms—both in the U.S. and internationally—we created sleek, product-focused environments that highlighted Essentium’s cutting-edge 3D printing technologies and capabilities, ensuring a consistent and impactful presence wherever their brand was showcased.

Read More about Brand Continuity
Use of Graphics

Graphics can be crucial in transforming a space through 2D design, completely turning predictable architecture into something thematic and engaging.

Read More about Use of Graphics
Testimonials

This team has committed to making even challenging builds a great experience. For every curve ball thrown, they are transparent with options and context and creative with solutions.

VP of Experiential Marketing

You always had my back and a solution with a smile.

Advertising and Marketing Manager

You were literally an extension of our team.

Lifecycle Marketing Manager

The level of service you provide us from start to finish was WAY beyond the call of duty. You guys thought of everything.

Senior Director of Corporate Sales

It feels like we are all part of one team. It doesn’t feel like work, it’s fun!

Field and Channel Marketing Manager

(They) really took our vision and made it a reality, and said ‘ok we can do this – and we can do it in your budget’

Head of Field and Channel Marketing

From the beginning, the customer support, the communication, the quick responses, the pivoting when we had new ideas, was really great for us and took the workload off of us.

Event Marketing Manager 

Really helped our booth stand out amongst the noise. Hill & Partners has definitely become “Our People”.

Global Events Manager 

You get something that is very Bespoke, and you can stand out in a sea of kind of same-ness.

Senior Creative Director
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