Brand Continuity

Our partnership with Essentium spanned multiple events, including Rapid TCT, SemiCon West, and Formnext, as well as the design of a virtual showroom. By maintaining brand continuity across these varied platforms—both in the U.S. and internationally—we created sleek, product-focused environments that highlighted Essentium’s cutting-edge 3D printing technologies and capabilities, ensuring a consistent and impactful presence wherever their brand was showcased.

Essentium

Program

Essentium, a leader in industrial 3D printing solutions, enlisted our team to help communicate their advanced technologies across a series of key events. From U.S.-based shows like Rapid TCT and SemiCon West to the international Formnext exhibition in Germany, our goal was to create a unified brand experience that could evolve for each show while maintaining a strong, recognizable identity. Additionally, we designed a virtual showroom that extended their reach into the digital space, providing an immersive platform to showcase their products and capabilities.

Challenge

Essentium wanted to emphasize their products in environments that resembled sleek showrooms, maintaining a modern, future-forward aesthetic with minimal graphic messaging. The challenge was to ensure brand consistency across a variety of platforms—including domestic, international, and digital spaces—while allowing the design to adapt to the unique requirements of each event. The virtual showroom, in particular, needed to align with the physical exhibits while engaging an online audience.

Solutions

We developed a consistent, product-focused design direction across all platforms, allowing Essentium’s technology to take center stage. Each exhibit featured high-end materials, accent LED lighting, and minimalist messaging, creating a showroom-like atmosphere that reflected Essentium’s innovative spirit. Whether at U.S. shows or FormNext in Germany, we ensured that Essentium’s brand was recognizable and cohesive, with a refined and future-forward aesthetic. For the virtual showroom, we translated this physical design into a cohesive digital experience, offering interactive product displays, presentations, and key information. This ensured that Essentium’s brand identity remained seamless across both physical and digital platforms, providing them with a consistent presence in every space.

A large product display wall and bright, lit counters.

Custom lit demos with large lightbox to highlight their machine

Another way to hightlight their machines with pops of their brand blue.

Results

By focusing on brand continuity across both physical and digital environments, we helped Essentium establish a recognizable and impactful presence. Whether at trade shows in the U.S., internationally in Germany, or within the virtual showroom, our designs ensured that Essentium’s identity remained sleek, product-focused, and future-forward. The result was increased brand visibility, stronger client engagement, and a cohesive global brand presence that connected with audiences wherever they were.

The people behind the project

“Collaborating with emerging brands like Essentium is especially fulfilling as a designer, as their openness to creative possibilities allows for innovative exploration. They entrusted us with the freedom to push their brand forward, enabling us to evolve their presence and make a greater impact with each event.” – Trevor Beniak, Sr. Environment Designer

Work

Unique brand environments

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Brand Continuity

Use of Graphics

Graphics can be crucial in transforming a space through 2D design, completely turning predictable architecture into something thematic and engaging.