ChannelAdvisor’s Catalyst Event

ChannelAdvisor’s Catalyst events from 2014 to 2018 were vital for connecting e-commerce professionals and industry leaders to explore the latest trends and innovations in online retail. Each year, the events were designed to reflect the new Catalyst event branding while maintaining a consistent brand essence, providing a dynamic platform for knowledge sharing, networking, and showcasing ChannelAdvisor’s solutions.

ChannelAdvisor, a leader in e-commerce solutions, hosted its annual Catalyst events over several years, attracting thousands of attendees from various sectors of the online retail landscape. These events served as a hub for industry professionals to gather, learn, and engage in discussions about the future of e-commerce.

 

The event design required the creation of several key elements: a registration area, a visually impactful keynote set, lounge seating areas for informal networking, tiered sponsor booths to enhance visibility, a theater presentation area for engaging sessions, and ChannelAdvisor’s own exhibit space. Each component was thoughtfully designed to foster interaction and collaboration, encouraging attendees to connect with one another and the ChannelAdvisor team.

Challenge

The primary challenge was to design an engaging and cohesive experience across multiple years and venues, as each Catalyst event introduced new branding. It was essential to update the look and feel each year to align with the new branding while ensuring that the essence of the ChannelAdvisor brand remained consistent from year to year. Additionally, the design needed to create an inviting atmosphere that facilitated learning and networking among attendees.

 

Solutions

To address these challenges, the design team developed a comprehensive strategy prioritizing a cohesive brand experience. Each event featured a welcoming registration area that set the tone for attendees. The keynote set was crafted to be visually striking, ensuring that speakers and content were the focal points of the events.

Lounge seating areas provided comfortable spaces for networking, while tiered sponsor booths enhanced visibility and engagement for partners. The theater presentation area was designed to facilitate dynamic sessions, equipped with the latest technology for presentations and discussions.

With each year’s new branding, we ensured that the event design reflected the updated look while still embracing ChannelAdvisor’s core identity. Engaging visuals, a consistent color palette, and graphics tied the event together, reinforcing the company’s brand essence.

All the demo stations! Bright and inviting.
A large, branded event space.
More beautiful demo with a different design.
Results

The Catalyst events from 2014 to 2018 were a resounding success, attracting large audiences and generating positive feedback from attendees. The engaging design and thoughtfully curated experiences fostered meaningful connections among e-commerce professionals and industry leaders. ChannelAdvisor’s commitment to innovation and excellence was evident throughout each event, reinforcing the company’s position as a thought leader in the e-commerce space. The events not only showcased ChannelAdvisor’s solutions but also served as a platform for knowledge sharing, ultimately empowering attendees to achieve greater success in their online retail endeavors.

The people behind the project

“I had the pleasure of working on this annual event for five years. Each year presented a new, exciting challenge in helping the client create the atmosphere they wanted for their colleagues, sponsors, and attendees.” – Whitney Crowley, Finance & Administration Manager

Work

Unique brand environments

Axonius

The design of the Axonius Tel Aviv office headquarters focused on creating a dynamic, innovative workspace that reflected the company’s fast-paced growth in cybersecurity. By blending functional versatility with modern aesthetics, the space supports various work styles and integrates cutting-edge technology, all while maintaining a strong connection to the local Tel Aviv environment.

Read More about Axonius
Brand Activations

Brand activations are powerful tools for engaging attendees at events, creating excitement and energy while reinforcing a brand’s message. These interactive experiences can range from simple analog activations to sophisticated digital engagements, all designed to foster connection and engagement within a brand environment.

Read More about Brand Activations
ChannelAdvisor’s Catalyst Event

ChannelAdvisor’s Catalyst events from 2014 to 2018 were vital for connecting e-commerce professionals and industry leaders to explore the latest trends and innovations in online retail. Each year, the events were designed to reflect the new Catalyst event branding while maintaining a consistent brand essence, providing a dynamic platform for knowledge sharing, networking, and showcasing ChannelAdvisor’s solutions.

Read More about ChannelAdvisor’s Catalyst Event
Brand Continuity

Our partnership with Essentium spanned multiple events, including Rapid TCT, SemiCon West, and Formnext, as well as the design of a virtual showroom. By maintaining brand continuity across these varied platforms—both in the U.S. and internationally—we created sleek, product-focused environments that highlighted Essentium’s cutting-edge 3D printing technologies and capabilities, ensuring a consistent and impactful presence wherever their brand was showcased.

Read More about Brand Continuity
Use of Graphics

Graphics can be crucial in transforming a space through 2D design, completely turning predictable architecture into something thematic and engaging.

Read More about Use of Graphics
Testimonials

This team has committed to making even challenging builds a great experience. For every curve ball thrown, *they are* transparent with options and context and creative with solutions.

VP of Experiential Marketing

You always had my back and a solution with a smile.

Advertising and Marketing Manager

You were literally an extension of our team.

Lifecycle Marketing Manager

The level of service you provide us from start to finish was WAY beyond the call of duty. You guys thought of everything

Senior Director of Corporate Sales

It feels like we are all part of one team. It doesn’t feel like work, it’s fun!

Field and Channel Marketing Manager

(They) really took our vision and made it a reality, and said ‘ok we can do this – and we can do it in your budget’

Head of Field and Channel Marketing

From the beginning, the customer support, the communication, the quick responses, the pivoting when we had new ideas, was really great for us and took the workload off of us

Event Marketing Manager 

Really helped our booth stand out amongst the noise. Hill & Partners has definitely become “Our People”

Global Events Manager 

You get something that is very Bespoke, and you can stand out in a sea of kind of same-ness.

Senior Creative Director
Play Close
TEST
DRAG