When we say “Anywhere in the World,” we mean it.

IGT has exhibited with H&P on every continent in the world, except for Antarctica, but maybe one day.

IGT

International Story

Every year, H&P designs and brings their product to a different country while keeping the brand consistency a top priority, and still giving each design a fresh look and feel. From France to Argentina, H&P seamlessly delivered on IGT’s premium brand.

Challenge

Since every show will naturally call for its unique design details and functionality, we met with the IGT team months before each show to discuss what type of necessities their team will need within the space. After we learn about their needs and expectations, we get to work. Digging into the venue details, reaching out to our over-seas partners to gain knowledge on nuances and their experience working within the venue – such as no freight elevators, or uneven floors in venues – with this information, we know more of what to expect when we arrive on show floor for install.

Solutions

In these environments, IGT likes to keep a light and airy aesthetic with pops of their brand colors, orange and blue. We integrate light wood tones and greenery to complement their contemporary design style, and touch on some of IGT’s sustainability efforts. While these spaces can vary greatly in size, from 1,500 sqft to over 24,000 sqft, IGT maintains their look and feel across all spaces, in various countries around the world.

Paris!

Krakow!

Singapore!

Results

The collaboration with IGT has been nothing short of exceptional. Over the years, H&P has successfully showcased IGT’s brand on every continent, achieving a consistent yet fresh aesthetic that resonates globally. By engaging in early discussions with the IGT team, we effectively tailored each exhibit to meet the unique challenges of diverse venues at a vast range of exhibition sizes. The attention to detail and commitment to their brand integrity has resulted in cohesive and striking displays that reinforce IGT’s identity worldwide, paving the way for future opportunities, maybe even Antarctica someday.

The people behind the project

“Having been a part of so many projects in too many countries to count with the IGT team has been an amazing experience. They are always looking to push the envelope on design and never want the same attendee experience twice. The global collaboration with IGT has produced some of our most rewarding designs. This 30-year partnership is still going strong!” – Rick Lenz, Sr. Account Executive & Director of Project Management

Work

Unique brand environments

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Axonius

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