Sophos at Blackhat

Sophos is a cybersecurity leader defending 600,000 organizations globally with an AI-driven platform and expert-led services. Sophos meets organizations wherever they are in their security maturity and grows with them to defeat cyberattacks. Its solutions combine machine learning, automation, and real-time threat intelligence with frontline human expertise from Sophos X-Ops to deliver advanced, 24/7 threat monitoring, detection, and response.

Challenge

Sophos wanted to balance soft, organic shapes, and prominent lighting in the architecture while also ensuring the space functioned effectively, especially around the high-traffic t-shirt activation that historically drew large crowds. At the same time, they wanted to eliminate “dead zones,” improve demo engagement, and create a clearer sense of entry that felt like visitors were stepping into the “Sophos world,” all without making the booth feel cluttered or closed off.

Solutions

The design incorporated architectural arches and sweeping curved forms to naturally guide attendee flow and visually frame key experiences. Lighting was seamlessly integrated into structural elements, including LED AV and lit extrusions in the overhead, RGB lighting that washed color onto the interior walls, face-lit cabinetry, and illuminated signage. The t-shirt activation was strategically positioned as a focal attraction, with adjacent engagement points like LED backlit touchscreen demos and a presentation area placed nearby to capture audiences while they waited at the pickup station, highlighted by a custom LED shield. This approach aimed to create a space that felt open, dynamic, and highly functional, while also reinforcing Sophos’s modern, energetic brand presence.

A large hanging sign with dynamic lighting elements

Custom cookies from our team as a gift to them!

A custom t-shirt station always draws a crowd

The people behind the project

“ExhibitorLIVE projects are always so fun. It’s the internal team really collaborating together across all departments to design something that truly represents us – it’s a really fun and enlightening process.” – Jenn Gardner, Sr. Designer, Brand & Production Manager

Work

Unique brand environments

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Sophos at Blackhat

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