Exhibiting at trade shows can be hectic if you haven’t planned properly. As a marketer, you’re responsible for all the parts and pieces, but you’re also human. So to ensure you don’t miss anything, we’ve created an extensive guide: The Ultimate Trade Show Marketing Checklist. It covers everything from identifying and planning for the event to handling post-event to-dos. We even break down action items by phase so you know what should be done and when.
There are five phases we walk through in the full trade show checklist, and a total of 47 key checklist items to address for a successful exhibition. We briefly cover two of the five phases below, and call out 10 checklist items to give you a feel for the types of responsibilities you’ll have to deal with when donning your trade show marketer’s hat.
