Did you know there are actually four different types of booths you can create for trade shows? Booths have different characteristics that involve how they are positioned on the trade show floor and accessible, as well as the allotted space. Below we cover the exact differences between the four types of trade show booths, a few quick tips to maximize usage of each booth type, and some great examples of each booth in action.
4 Types Of Trade Show Booths
1. Island Booth
Island booths are open to show-floor aisles on all four sides, meaning the interior is often highly visible regardless of which direction you approach it from. Booth dimensions range, but they tend to be 20 feet by 20 feet or larger. The size of your island is typically only limited by budget or show restrictions, with 5,000 to 10,000-square-foot spaces being more common than some might think.
Use an island booth when you want to maximize visual space. You have the opportunity to include marketing messaging on all sides (Tweet this!), and there are typically fewer restrictions around hanging signs compared to the other types of trade show booths. You also gain the flexibility to determine how attendees will come into, move about, and exit your space. Not to mention there’s more breathing room between your booth and those of the other exhibitors.
Quick tips to make the most of an island booth:
- Each side of the booth is highly visible, so be sure to take advantage of that. You never know where an attendee will be approaching from.
- If the island is large, incorporate enough free space to avoid overcrowding, which will improve the attendee journey.
Island Booth Example: Scorpion (at ServiceWorld)
