In 2011, Optos Inc. a leading provider of diagnostic and treatment devices for eyecare professionals, asked us to team up with them to showcase the launch of their newest ultra-widefield retinal scanner. What began with a specific product launch in mind turned into a partnership to communicate the benefits of their industry-leading technology for improved retina care
To accomplish their requested NEW VISION, the two main areas of focus would be to create a new brand position at industry trade shows and to produce an innovative product launch.next
All concepts were created to stimulate curiosity, excitement and buzz for the brand through a mysterious new product, revealed at the 2011 Academy of Optometry show.next
SOLUTION: A cutting-edge, spherical 40x40 branded environment replicating the organic shape of an eyeball.next
Glowing pre-show mailers and a rotating sphere containing a revolving pedestal to reveal the Daytona product.