TIME TRAVELING THROUGH FOUNDRY'S
IPCPR TRADE SHOW DISPLAYS
Foundry Tobacco Company is a pioneer in the tobacco industry known for innovatively challenging traditional cigar approaches, and they took that same methodical approach to creating the design of its booth. Although still under the General Cigar Company's umbrella, Foundry collaborated with the creative team at Hill & Partners on its three-year journey and to break away from General Cigar's exhibit as a stand-alone space in a 20x40 square foot setting to coincide with its ongoing "Beyond the Unexpected" mantra that began in 2011.
2012: SETTING THE STAGEnext
"This year, it was more macabre with skulls and bones and pickled brains in jars. Stepping into that portion of the booth was like stepping onto a movie set. Giannini pointed to a table full of odd tools and dubious-looking instruments. 'I imagine this was Jack the Ripper's table,' he said with a laugh." - Gregory Mottola, Senior Editor of Cigar Aficionadonext
"The coolest looking booth has got to go to Foundry Tobacco Co. They had their steampunk stuff out there but it was dilapidated and run down. There were busted signs hanging from the eaves, the steam boiler was hissing out at times trying to release the overpressure and the equipment was dirty and beat up. But you pass through the back door and you're in the 1960's. As you wind through the corridor you see a wall filled with posters showing timelines, from 1914 to 1964 to 2014 to 2064. The booth was the progression of the Foundry lines with the breaking down of the old Foundry and breaking in of the new." - ArnaudMCK, Blogger for The Humidor Blognext
Entering through the "blasted" hole in the back of the original exhibit, you enter into the 1964 era, complimented by Retro decor and the Ed Sullivan show playing on a 1960s black and white television set. This section reveals the history from 1914 to 1964 on a wall-mounted timeline and displays the retro packaging of the 1964 cigar blends, that remind us to "Expect the Unexpected".next
The 2014 portion enters into the realm of sleek and modern taste with contemporary textured walls and lighting effects. This high-end cigar lounge brings you into the "here and now" of the Foundry brand then prepares to launch you into the Worm Hole, displaying the new cigar product by this name on the majestic glowing shelves.next